EADS, the most important technology company in the aviation and aerospace industry in Europe, which emerged after a difficult e recruiting eads 35-year birth from the Airbus consortium, renamed e recruiting eads as well thirteen years. The new surprising Name: Airbus!
Airbus A380 What's behind this seemingly backward name change? Recently, exports accounted for, the crisis of the defense industry due to reductions in defense budgets and the politically prevented merger with BAE headlines. In fact, all these problems are related to the technocratic construct that finds its expression in the term "EADS". The "E" for "European" in EADS has become increasingly a burden. It acts on the world markets complacent and damaging during the euro crisis for export. This was evident, for example, the Euro Fighter just in order to do in Brazil or Asia. The "Euro Fighter," as fighter aircraft has failed to get an involuntary aftertaste.
Hence, a political prestige project has been abandoned and completed simultaneously. On the one hand, European integration of this industry to an end and a common defense industry in the background of a targeted European security policy in the end. Here one has failed. On the other hand, EADS is now competitive with the market these to the creation of EADS dominant Americans. The Euro Fighter is on par with the American fighter jets. In EADS sufficient financial strength and know-how has come together to develop a widebody aircraft such as the A380 and build. That was the long-cherished goal of being the world's only industry group that can compete with the top technology of an F-16, F-22 or Boeing 747 "Jumbo". Without EADS, would not have been possible.
So it is not merely a symbolic change, but the renaming marks a development from the political interests of European integration e recruiting eads towards a more independent, international group. The name alone is virtually at a political ultimatum of the governments of France, Britain and Germany of 31 Back in March 1998. The companies involved in the Airbus consortium should until then present a concept to a united European companies. The project name was "European Aerospace and Defense Company". The multinational co-operation of the Airbus consortium had created many duplicate structures and had to be aligned with business management. The aviation sector has been very disparate at this time in Europe and in the individual countries vary greatly consolidated (such as in Dtld. MBB and Dornier). That is why even the creation of EADS was preceded by a struggle for the strongest positioning of the companies involved for that build content ratio, which would mean the domination e recruiting eads of the future Group. There was a power struggle because of the political Drucks. DASA wanted to merge in 1998 with BAE, Aérospatiale merger in 1999, according to the will of the French government with Matra and in the United Kingdom e recruiting eads BAE with GEC Marconi. In order for the deal of DASA and BAE was invalid. Now had the DASA find another partner, because otherwise France would have the greatest impact. She found him in the undergoing privatization Spanish CASA. Jean-Luc Lagadère and Jürgen Schrempp had at the zenith of mergers then still the subject with their merger plan of Aérospatiale-Matra and DASA to form EADS, even under these circumstances, a compulsive derailment less politics and more efficiency.
But all of that was a negative side effect that unintentionally continued until today. With the DASA merger and BAE private sector companies would have determined e recruiting eads the EADS project. That would have increased the pressure on the further privatization of state-owned Aerospatiale. But with the single-handedly by the British was an unintended turn. BAE had thus turned to the defense and distorted as now the third largest company in this sector worldwide European conditions unilaterally. They are thus eliminated from the political EADS project and retained only temporarily their old stake in Airbus. And EADS was a group with direct Spanish (SEPI) and the French State Holdings (SOGEADE). The result was that the balancing of the interests of the countries moved more into focus. It just was not to harmonize industrial and political interests in Europe.
From the beginning, even the defense industry had assumed only a minor role in EADS. And that's what has become apparent in recent years. EADS defense division "Cassidian" is too big for Europe and too small for the world market. The one wanted to change by the repeated attempt a merger with BAE in 2012. Meanwhile, there was
