Qatar Airways has succeeded to some extent the development of standards for airlines in service exc

Qatar Airways has succeeded to some extent the development of standards for airlines in service excellence, and thus changed the concept of thought in the aviation service. However, war fighter film this effort probably will not last in the future due to some of the challenges that may face Qatar Airways. This paper discusses the challenges of sustainability of the path chosen by the Country Financial and strategy perspective, and social challenges, and operations, and some of the environmental issues, and other threats. At the same time, the research will also recommend some of the trends that believes that Qatar Airways is seeking to achieve in order to sustain the competition war fighter film and excellence. Introduction
Qatar Airways war fighter film has succeeded to some extent the development of standards for airlines in service excellence, and thus changed the concept of thought in the aviation service. Has accumulated many prestigious war fighter film awards, including "Best Airline Business 2011" award by Skytrax "Best Airline in 2011". Since 1997, expanded the country of four aircraft that included more than a hundred aircraft covering more than 110 destinations in the world and there is a serious plan to purchase war fighter film additional aircraft 250 and a budget of $ 50 billion, including B787s and B777s wide-body aircraft of A380s and A350s model aircraft. Qatar also has plans to create a shipping centers around war fighter film the world. Qatar and the diversity of its market from a normal flight lines to high-value products war fighter film such as aviation services targeting war fighter film travelers from corporations and the wealthy. And soon, will be the opening of the new airport by the end of 2012. Net profit war fighter film in 2011 amounted to $ 230 million and 12% growth rate over the previous year. The condenser is not marketed relentless pregnant with a distinctive symbol Oryx seep into various media in any country, and almost daily. These achievements really amazing!
According to the CEO of the Qatar simple goal: building the foundation to be the best airline in the world. However, this effort probably will not last in the future due to some of the challenges that may face Qatar Airways. Called the airline concept of sustainability when you can stakeholders and shareholders war fighter film service at present without compromising the ability to stakeholders and shareholders of the next generation service. Classified sustainability challenges of the path chosen by the Country Financial and strategy perspective, and social challenges, and operations, and environmental issues, and other threats. Find discuss these challenges and suggests some directions that believes that seeks to achieve Qatar Airways in order to sustain the competition and excellence.
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Qatar Airways is growing rapidly and is continuing at this pace. And has plans to expand its fleet by 17% in 2013. In addition to the new airport, has established business executives Qatari company, a subsidiary of Qatar Airways allocated for travelers and businessmen from the "upper classes." In addition, the company has Qatar Aviation Services Company and the means of internal information services and Qatar Distribution Company Qatar Aircraft Catering. Although the aviation trade is fraught with high risk, is Qatar Airways at the end of high-risk limits to follow them expansionist strategy. What makes Qatar Airways successful thus far and fierce competition and check Nevertheless profit on a high amount of trust? According to Executive Chairman, Qatar Airways has a reasonable cost and provide an essential luxury products and services. This logic is hard to understand! It is obvious if the airline provided the best price with the highest quality products and services, will be able to compete more, but will reduce the profit margin. Currently open source to analyze the performance of the work of Qatar Airways' data are not available. If, nothing was left for this search only guessing that the Government of the State of Qatar provides financial support for Qatar Airways war fighter film which claims executives to European war fighter film aviation companies the possibility to prove. This leads us to the conclusion that Qatar Airways has not developed internal sustainability capabilities that can be directed appropriately to compete in the world.
It is interesting to examine different strategies for airlines in the Gulf Cooperation Council (GCC). Gulf Air and Oman Air and Etihad Airways, the UAE is considered competitors war fighter film in the area of Qatar Airways, but every company war fighter film has a different strategy for growth. Gulf Air, for example, plans to reduce its fleet and redefine its strategy for survival in a major re-structuring for the third time in a row. And Oman Air's strategy for expansion, but discretely. In 2008, the company announced a loss of pride to the increase in the cost of fuel, and buy more planes and open new lines, and raise the salaries of staff and aircraft maintenance services. Etihad Airways and almost follows Oman Air's strategy, but under government pressure, war fighter film which committed to buying foreign aircraft drifted Union to expand the fleet. Finally, announced Emirates, the most feared competitor in Europe, a profit of $ 925 million, just over six months in 2010, an increase of 352% over the same previous period. The average load factor of 81.2% over the same period. The Emirates are like Qatar Airways has a rapid expansion of the center on the large aircraft from Super Jumbo A380s model strategy. The orientation as a strategy war fighter film to include a large aircraft