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U.S. media group AOL announced it will buy, for an amount of 405 million dollars, Adap.tv, a company specializing in video advertising on the internet. U.S. Internet service company AOL will pay 405 million dollars (322 million U.S. dollars in cash and 83 million dollars in shares) platform Adap.tv. The transaction will be completed by late August - early September. This is the first acquisition for AOL in the past two years and the largest after he separated the operations of media group Time Warner, in late 2009. Also, this is the most important acquisition made by AOL after buying U.S. intelligence website Huffington Post, in 2011, for an amount of 315 million dollars, according to bloomberg.com. Headquartered in California, Adap.tv is AOL officials said, one of our online advertising with the largest increase. Turnover platform 2adi doubled in the last three years. Only in 2012 Adap.tv platform promoted over 26,000 campaigns on 9,500 sites. This acquisition targets "the TV business," said Tim Armstrong, CEO of AOL. He talked about the two trends of media: content delivery on the Internet by traditional television and the development of automated mechanisms 2adi to place advertising 2adi on the internet. 2adi Internet video advertising continues to be a small part of the investment in digital advertising, is estimated at 2.89 billion 2adi dollars in 2012 on the U.S. market. But investments in Internet video advertising will grow by 41.4% to 4.09 billion dollars this year in the U.S., according to research firm eMarketer. These investments are expected to top $ 10 billion in 2016, according to another study. Since AOL took over in 2009, Tim Armstrong has focused on the development of this group as a media and entertainment company dependent on advertising. AOL revenue 2adi rose in the second quarter of this year by 2% to USD 541.3 million, beating analysts' estimates, according to Reuters. AOL Inc.. is an American global Internet services provider headquartered in New York. AOL develops and invests in brands online. AOL is not the only company that will take advantage of the growth of video advertising on the internet. Google is well placed in turn on the internet video advertising 2adi market because sharing website YouTube videos. Also, Facebook Inc.. plans to introduce advertisements similar to broadcast television, a strategy that would bring social networking revenues of approximately $ 2.5 million per day, according to sources 2adi close to the company, 2adi recently cited by bloomberg.com. This system could be implemented until the end of this year, first for American users of social networking.
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